Medley: Branding boutique store
Project Type
- Personal Project
Project Deliverables
- Identity Design
- Graphic Application
- Stationery
- Web & Mobile App
Background
Simply put, the Medley is delicious. It is a conceptual boutique store that specializes in home decoration, vintage or refurbished furniture. It’s a constantly changing jewel of a shop. This home decor store and art gallery offer many great items to beautify your home. It is built with a unique gallery space to display beautiful artwork done by local artists and craftsmen. As It had grown further to embrace forms of artistic creations, a refreshment to its visual presenceis needed.
Boutique Store
Re-Brand
Boutique Store
Re-Brand
design approach
The objective of the project was to revitalize a brand through the creation of a memorable graphic system. Medley is a brand that is full of ingenuity and creativity, along with the embracing of timeless appreciation of many areas of arts and craftsmanship. The brand image was chosen to be refreshed through the symbolic depiction of a sparrow, which is often known as the figure for creativity, friendliness, and communal values.
